Viamadeinitaly

Viamadeinitaly is developing Italy's leading B2B platform, simplifying wholesale between Italian Suppliers and International Buyers.

The Problem: Small Italian companies, up to 50 workers, are struggling hard to find new customers abroad due the lack of digitalization. As a consequence, 10,000 manufacturers have to close every year. This trend will likely be accelerated by the current closure of trade-fairs, which have been basically the only distribution channel for the last decades for this companies, and considering that the costs of implementing direct sales representatives are so high that can be afforded just by bigger companies. The result is that small high quality productions, which are the pumping heart of Italian design and quality handcraft, could vanish in next decades.

The Solution: A B2B marketplace, focused solely on Made in Italy, that generates leads and orders for Italian suppliers from International business customers. Serving both, the ready-to-wear market as well as the very important Private Label sector.

Viamadeinitaly has the advantage of being present in Italy, not only speaking the language of the Suppliers but understanding their problems and support them in the phase of digitalization.