Bepart Società Cooperativa Impresa Sociale is an non profit organization and an innovative startup that employs augmented reality to fill the city with art, design, videos, sounds and words, so that everybody can create and install different contents or simply enjoy them in the urban spaces by means of a tablet or a smartphone. Bepart makes it possible to redraw urban sceneries integrating digital contents into real spaces.
Bepart is a scaling project. Its goal is to create connections among cities worldwide so that everybody can enjoy or share their own contents in augmented reality.
MAUA | Milan is the first museum of augmented urban art founded by Bepart and many prestigious partner. MAUA, the first museum of augmented urban art, has been inspired by the idea of structuring previously unseen cultural routes outside the city centre and beyond the traditional art destinations. 50 works of street art brought to life in augmented reality provide the perfect opportunity to explore city neighbourhoods that are generally off the beaten track. You get started by choosing your preferred route and once you reach the site, the experience unfolds digitally: look at the pieces through your smartphone and watch it transform into a work of digital art, specially created for the museum using augmented reality technology
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